Hennessy•Made for More
Hennessy is a spirit that has typically been enjoyed neat, on the rocks, or — if you're feeling a bit saucy — with a splash of Coke or Red Bull.
But they wanted to shake things up and show the world that this old cognac still has some new twists.
I came onto this project during the production phase as a cultural consultant to provide insights related to Black-American representation.
I brought my cultural perspective and a creative eye to to on-set ideation, wardrobe/styling, and performances to help see that the work authentically captured the nuances and richness of the Black culture being portrayed.
I also conducted interviews with both Damson Idris and Teyanna Taylor during the production.