Hennessy x NBA

Instead of just being a passive sponsor, we wanted Hennessy to show NBA fans that we love the game just as much as they do.

This campaign celebrates the spirit of those who makes the game more than a game. From the camaraderie, intense rivalries, and ill-conceived tattoos, we know those who bring something to the game raise it higher for everyone.

Because without the spirit fans bring, it’s just 10 really tall people and a ball.