Miele•Rumored for a Reason

Miele is a 100 year old, high-end German appliance brand renowned for their impeccable design and build quality.
But what really sets them apart are the fascinating bits of lore surrounding the company.

For instance, the Vatican uses Miele washing machines to clean everyone’s clothes, including the Pope’s.
Steve Jobs was reportedly obsessed with them.
And their appliances are so well-built, they outlast most marriages.

But despite their legendary reputation, Miele remains relatively unknown in America.
So, for their first-ever North American campaign, we fired up the rumor mill to show what makes these teutonic machines so iconic.